``Tactics without strategy is the noise before defeat.`` - Sun Tzu

In order to develop a marketing strategy, whether for the entire business or just a single marketing tactic, many things must first occur.

Our professionals understand the importance of getting to know your company, its market, where it’s been, and where you want it to go. We then rely on market research and analysis for insight necessary to determine how best to help you get there.

Finally, we create a strategic plan for the work and show you how to work that plan (or are perfectly happy to help you do so).

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    Dallas, TX – based Client

    This client needed an intentional strategy for a campaign with design and messaging aimed at public education. The result was an informational website, publicity, social media management, and paid advertising.

     

    Website Results:  3,595 users; 11,348 pageviews and 1:56 avg session duration

    Facebook Page Results:  +710 new fans; 148,203 impressions; 147,539 post impressions; 81,102 organic impressions; and 66,450 paid impressions

    Facebook Ad Results:  75,998 ad impressions; 639 inline clicks; and $1.19 CPC ($760 ad spend)

    Publicity:  PRNewswire campaign press release; Published 976 times; and Articles written in Inc.com, Boardingarea.com, NBC, and CBS

Market Analysis

Using both quantitative and qualitative data, our team assesses the market in terms of competition, economic environment, customer segments and buying behavior, and regulatory barriers to entry.

Target Segmenting

Targeted marketing is essential to the success of your strategy (and business). You need to know who you’re talking to and what they need. This will allow you to more effectively craft the message and deliver it on channels your targets will see.

Market segmentation is typically achieved in one of three ways:

  • Demographic (age, gender, education, etc.)
  • Geographic (city, state, zip, etc.)
  • Psychographic (lower, middle, upper class, etc.)

Persona Development

A persona is a fictional representation of an actual buyer/user of your product or service. The creation of personas based on real market data and segmentation allow you to more accurately understand the needs, wants and behaviors that drive decision-making and usage in your target audiences.

Goal Identification

You’ve likely got goals in mind before you hire a consultant; yet, it’s often during the process of market analysis and research that companies uncover the need for new or evolved goals.

Our team helps break down the results of research so that together we can help you create tangible, reachable goals that can be measured.

Strategic Planning

With research in mind and goals set, it’s time to build the strategic plan that will take your company where it needs to go.

Strategic planning can include:

  • Outbound Strategy
  • Inbound Strategy
  • Brand Awareness
  • Visual Strategy
  • Content Strategy
  • Social Media Strategy
  • Guerrilla Strategy

And that’s just to name a few…

Budget Creation

We’re a numbers-oriented group at Cowtown Creative. We love being able to measure tactics against a goal, and we’re really good at beating projections.

We will help you not only create a realistic budget, but we’ll show you resources and processes designed to keep marketing costs low, and then we’ll help you manage that budget for the life of your plan.

Content Marketing Samples