Project Description

Mercy Health contracted our team to help open a new fitness center under its brand at its I-35 hospital location in Edmond, OK. It was important to preserve the existing brand of the hospital system while establishing a complementary brand for the Center.

This project kicked off with a comprehensive pre-open and post, 1-year strategy and budget. Once approved, implementation was also managed by our team and included:

  • Website development and maintenance
  • Collateral development (signs, forms, print ads, social images, etc.)
  • Social media management
  • Digital advertising
  • Email campaign development and management, and
  • Content development.

Newsletter Results:  

List Size: 3300   

Average Open rate: 40 – 45%   

Average Click thru rate: 18 – 20%   

Member Attrition: ↓25%

Facebook Posts to Timeline Results:   

  • Total fans increased by 26% with 70% of those occurring organically and only 30% paid
  • Page impressions increased by 155% with a total of 245,894 impressions and 183,642 users reached
    • 23% of those impressions were from viral activity
    • On average, we had 3,150 impressions per post
  • Audience engagement increased 76.3%, for a total of 5,418 post shares, comments or reactions
    • Shares represented 85% of the total reactions

Digital Advertising Results:   

  • Google Adwords drove almost 21,000 impressions, 148 phone calls directly from ad extensions, 120 goal completions, and 1.82 pages per session; 78% of Google Ad traffic was new visitors (On a nominal budget of under $2k in the 60 day period)