Project Description
Mercy Health contracted our team to help open a new fitness center under its brand at its I-35 hospital location in Edmond, OK. It was important to preserve the existing brand of the hospital system while establishing a complementary brand for the Center.
This project kicked off with a comprehensive pre-open and post, 1-year strategy and budget. Once approved, implementation was also managed by our team and included:
- Website development and maintenance
- Collateral development (signs, forms, print ads, social images, etc.)
- Social media management
- Digital advertising
- Email campaign development and management, and
- Content development.
Newsletter Results:
List Size: 3300
Average Open rate: 40 – 45%
Average Click thru rate: 18 – 20%
Member Attrition: ↓25%
Facebook Posts to Timeline Results:
- Total fans increased by 26% with 70% of those occurring organically and only 30% paid
- Page impressions increased by 155% with a total of 245,894 impressions and 183,642 users reached
- 23% of those impressions were from viral activity
- On average, we had 3,150 impressions per post
- Audience engagement increased 76.3%, for a total of 5,418 post shares, comments or reactions
- Shares represented 85% of the total reactions
Digital Advertising Results:
- Google Adwords drove almost 21,000 impressions, 148 phone calls directly from ad extensions, 120 goal completions, and 1.82 pages per session; 78% of Google Ad traffic was new visitors (On a nominal budget of under $2k in the 60 day period)