Whoever said, “It’s not personal, it’s business,” obviously wasn’t an entrepreneur. Investing time and energy into a business pursuit makes it personal. It robs us of a bit of objectivity and takes our focus away from the big picture, which can spell disaster in lean times. Plan ahead for client droughts by building a famine-proof[...]
The past decade has been eye-opening for marketers. We’ve had to learn new skill sets and implement ever-changing analytics tools. Technology and digital user intelligence have evolved, and that requires that we step up our customer experience (CX) game. CX relates to every interaction a prospective customer has with your company’s brand. It’s a combination[...]
While your company’s online presence is so much more than content, a robust blog is still the best way to boost SEO, build credibility and maintain communication with your customers. Writing blog posts that are timely can help you connect with trending topics and increase post engagement, but having a few evergreen posts that can[...]
What started out as a way to share personal thoughts and insights 20 years ago has turned into big business. Blogging is still the most important vehicle for content delivery for your brand, and here are 8 reasons why: Links. Business pages with blogs generate 97 percent more inbound links than those without blogs, directing[...]
Marketing in the age of digital connection is moving swiftly away from competition for sales, and moving toward competition for relationships. Branding and marketing have always been connected, but now they’re commingled as companies strive to build relationships through consistency and trust. Before you can launch a cohesive brand strategy, use the following approach to[...]
