Building a WordPress website requires a bit of work and some crucial decisions when getting started, but the rewards are worth the effort. A website is “home base” for your business, brand, and customer experience. A great website is easy to navigate, secure, highly functional and customizable to meet your needs. That’s why we love[...]
Digital marketing tactics aren’t limited to social media, but regular posting, advertising, and boosted posts can go a long way toward building a brand and influencing consumer decisions. The right mix of social media tactics, executed consistently and crafted to appeal to a target audience on the appropriate platform, is essential in today’s digital world.[...]
YoY increase in total followers: 319% YoY increase in total engagements: 274% YoY increase in total impressions: 315% The client A North Texas engineering firm approached Cowtown Creative in April 2019 for help with strategic industry networking within the DFW Metroplex. The client’s goals included: Increasing visibility and credibility within the local engineering community,[...]
The age of the internet has brought about huge change in the way marketers interact with consumers. To better understand how digital marketing affects consumer behavior, it’s helpful to understand that there are discrete digital touchpoints that apply to different stages in the customer journey. Messaging for each of those touchpoints changes as a prospective[...]
Successful businesses use a go-to-market (GTM) strategy to employ all their resources efficiently to bring a new product to the right audience. Developing a go to market strategy that builds your business’ market share requires first identifying a problem, pain point, or need shared by a significant target audience. Once a company identifies a need[...]
