Digital marketing tactics aren’t limited to social media, but regular posting, advertising, and boosted posts can go a long way toward building a brand and influencing consumer decisions. The right mix of social media tactics, executed consistently and crafted to appeal to a target audience on the appropriate platform, is essential in today’s digital world.[...]
YoY increase in total followers: 319% YoY increase in total engagements: 274% YoY increase in total impressions: 315% The client A North Texas engineering firm approached Cowtown Creative in April 2019 for help with strategic industry networking within the DFW Metroplex. The client’s goals included: Increasing visibility and credibility within the local engineering community,[...]
The age of the internet has brought about huge change in the way marketers interact with consumers. To better understand how digital marketing affects consumer behavior, it’s helpful to understand that there are discrete digital touchpoints that apply to different stages in the customer journey. Messaging for each of those touchpoints changes as a prospective[...]
Successful businesses use a go-to-market (GTM) strategy to employ all their resources efficiently to bring a new product to the right audience. Developing a go to market strategy that builds your business’ market share requires first identifying a problem, pain point, or need shared by a significant target audience. Once a company identifies a need[...]
Whoever said, “It’s not personal, it’s business,” obviously wasn’t an entrepreneur. Investing time and energy into a business pursuit makes it personal. It robs us of a bit of objectivity and takes our focus away from the big picture, which can spell disaster in lean times. Plan ahead for client droughts by building a famine-proof[...]
