SEO Keywords: 4 Essential Elements to Choosing the Right Ones
Lots of people start out in the optimization biz, by not truly being in the optimization biz. For a site owner who first learns about SEO, for instance, it may seem only natural to focus completely on keywords. But, again, SEO isn’t only about keywords, just like it isn’t only about reciprocal links and content. Finding the right balance can be a delicate process, and it helps to learn from the experts: the people who search for stuff on search engines.
You may be thinking, “Where on Earth can I find such people?” But it’s easier than you think. A very knowledgeable one just read this sentence. Think back, for example, to the last search you did for a local Chinese restaurant. You knew at the outset that if you searched for “Chinese restaurant,” you would get loads and loads of links that were useless to you. That brings us to four extraordinarily useful things to remember when assigning keywords to your site:
- Focus your words to avoid competing with absolutely every site out there, but…
- Don’t get so specific you eliminate your site from most searches.
- Choose two- or three-word phrases that an actual person (like you) might use to search for your site, and then
- Don’t rely on keywords alone to boost traffic; it’s content that the search engines are perusing, and that’s where you’ll nail most of your longer search terms that would be too specific to use in your keywords.
If putting together phrases to insert into your meta tags doesn’t sound like fun, we can do it for you. The pros at Cowtown Creative actually love keywords, meta tags and everything SEO, so give us a call at 817-908-1460 and let’s talk about what your site needs.