Keep Backlinks Legit to Avoid SEO Death
Search engines use filters that can tell if backlinks are bogus, just put out there on the net to direct people to your site. There are a few ways that some page designers have been known to do this, and you need to know what they are so you can avoid them like the plague:
Link farms are web pages designed to do nothing more than provide backlinks to web sites. The problem with link farms is that search engine filters are set up to knock them out of the searches because they don’t provide any content. The sites they link to are often also sent to the bottom of the search results heap, so keep your site clear of these SEO killers.
Reciprocal linking for the sake of reciprocal linking is a no-no. Say you and Joe’s Tire Shop decide to link to each other’s sites to boost SEO. The search engines can tell that this isn’t a blog link, it isn’t legitimate, and therefore both your sites are dumped in the search for using bad links. Even when you have good reason for a reciprocal link, choose wisely which sites you’ll link to. If you send people to a site that sends them to a link farm, for example, your SEO rankings may bottom out.
Backlink bombing is when a site owner links to several other websites they operate, all with the same IP address. Search engines can fish out this over-linking technique, and they’ll dock your search ranking for it.
If avoiding the pitfalls of backlinking seems like a slippery slope, it’s because it is. Let us help you keep your footing on this SEO climb to the top; just toss us a line and let’s get moving…email@example.com.